Hip Hop's relationship with Patek Phillipe
Hip Hop has always been boastful, cocky and influential in endorsing brands and businesses through music. The latest trend in watches? Patek Phillipe. Making it's way through pop culture in being referenced several times on Future and Young Thug's recent collaboration Super Slimey
In Patek Water, Future and Thugga reference in the chorus:
Ayy, what kinda water is that? It's Patek water (It's Flint water)
Flood that Patek in the sea and throw her that straw (Throw her that straw)
Eluding to they don't consume normal water but, only water from jewelers and watchmakers.
In previous years the wave had always been Rolex's and Frank Mueller's. Yet, it seems that heavy stones are no longer deemed as glorious but, timepieces crafted in elegance are key. Such as Hublot, Audemars Piguet and Patek Phillipe.
Richard Mille has been spotted worn by Jay Z and Pharell. Beyoncé has made references to Audemars Piguet in Upgrade U and Hublot has been referenced by Future in Zoom
Bueller had a Mueller / but I switched it for a Mille cause I'm richer," - Jay Z (Gotta Have It)
In previous years the wave had always been Rolex's and Frank Mueller's. Yet, it seems that heavy stones are no longer deemed as glorious but, timepieces crafted in elegance are key.
Question is where can one try these timeless pieces that are out of the average person's tax bracket? Baselworld happening in Basel, Switzerland March 22-27
