Rihanna has just registered a new trademark for personal skincare products with the Roraj Trade LLC. The mogul has been in her bag with Fenty Beauty which is housed under LVMH in 2017. According to financial filings obtained by the accounting firm Ledouble, Rihanna has invested 29 988 000 Euros into her upcoming brand, while LVMH has injected 30 000 000 Euros into it.
These investments are massive votes of confidence in the line, from both Rihanna and LVMH, which has not launched a new brand since it did so with Christian Lacroix in 1987. LVMH has worked with Rihanna before, as their beauty incubator program, Kendo, backed the wildly successful Fenty Beauty.