In today's fast-paced and interconnected world, the digital landscape plays a crucial role in nearly every aspect of our lives. From personal interactions to business operations, digital technology has woven its way into the fabric of society. Zintle Ramano, a digital entrepreneur, mother, and motivational speaker, is a testament to this profound transformation. Let's delve into her journey and how her company, BAAB Media Group, exemplifies the idea that even if your business isn't directly in the digital realm, digital is undoubtedly in your business.
A Remarkable Journey
Zintle Ramano's journey began in 1994 when she was born into a world that was on the cusp of a digital revolution. Her educational path led her to Roedean School For Girls, where she laid the foundation for her future endeavors. Matriculating in 2012, she embarked on a journey that would take her to new horizons.
After high school, Zintle took a bold step by moving to Luzern, Switzerland, where she lived, worked, and pursued her studies. She holds two diplomas in Hospitality Management from the Business Hotel and Management School (BHMS) Luzern and a BA in Global Business Management from Robert Gordon University. This international experience broadened her horizons and exposed her to diverse perspectives.
Recognitions and Achievements
In 2023, Zintle's entrepreneurial spirit earned her recognition as a finalist in the Mail & Guardian's 200 Young South Africans under the category of entrepreneurship. This acknowledgment underscored her commitment to making a difference in her community and beyond.
In 2021, she graduated from the AWE 2021 cohort, an entrepreneurship program sponsored by the US Embassy in collaboration with the Africa Women Innovation & Entrepreneurship Forum (AWIEF). Out of thousands of applicants across South Africa, she was one of the select few chosen, further solidifying her dedication to entrepreneurship.
In 2022, Zintle's innovative prowess shone through as she won an award for her digital filter on Instagram, created with SparkAR, which garnered over 10,000 impressions. This achievement exemplifies her digital acumen and creative vision.
BAAB Media Group: A Digital Powerhouse
On February 23rd, 2018, Zintle Ramano founded BAAB Media Group, a 100% black and woman-owned BBB-EE business. This digital media company has since become a force to be reckoned with. BAAB Media Group was nominated as a top media company at the Youth-Owned Brand Awards, an accolade brought to you by Standard Bank.
One of the standout features of BAAB Media Group is its recognition as an official YouTube shorts creator in South Africa, amassing an impressive 950 000 views. This achievement showcases the company's ability to harness the power of digital platforms to reach a wide audience.
Since its inception in 2018, BAAB Media Group has collaborated with various companies and non-profit organizations, including JSE, ABSIP, WDBIH, AIH, and IWFSA. Notably, the company served as the official digital media sponsor for Women's Economic Assembly (WECONA), a platform co-signed by President Ramaphosa in 2021. Additionally, it played a vital role in celebrating IWFSA's 20 Year Anniversary, brought to you by Standard Bank in 2022.
A Global Presence
Zintle Ramano's influence extends far beyond her native South Africa. She has been featured in publications such as Art Basel, Sheer World Wide, Luxe Radar Media, and MoreBranches Media, cementing her reputation as a global TEDx speaker.
She is also deeply involved in various voluntary organizations, including her role as the Head of Digital Conversations in 2021 and Co-Head of IDEAL Entrepreneurship in 2022 at IWFSA's Young Leaders Connect IDEAL (YLC-IDEAL Programme). Furthermore, she is a member of the South African BRICS Youth Association and was a committee member of UN Women Generation Equality Forum under the action coalition of Tech Innovation & Gender Equality in 2021.
A Visionary Entrepreneur
Through YLC-IDEAL, Zintle Ramano expanded her knowledge and skills by attending the Institute of Directors South Africa (iOD SA) Being a Director 3 Part Course in 2020 and graduating in Entrepreneurship at the Stellenbosch Graduate Institute in 2021. Her commitment to continuous learning and growth underscores her belief that the future is digital.
In Zintle's eyes, Africa is poised to become the core fundamental operation of the global digital economy. Her journey, from her early days at Roedean School For Girls to the founding of BAAB Media Group, exemplifies the idea that even if your business isn't inherently digital, the digital world is intricately intertwined with your success.
Zintle Ramano's story serves as an inspiration to all entrepreneurs and business leaders. It reminds us that in today's digital age, embracing digital strategies and innovation is not just an option; it's a necessity for success. As businesses evolve, they must recognize that "digital is in your business," and those who harness its power will thrive in this ever-changing landscape.
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