From the Founder's Desk: Happy New Year 2026

As we enter 2026, I find myself returning to a single, uncompromising question:

Who are we choosing to become, deliberately, unapologetically, and ahead of our time?

BAAB Media Group was never meant to be static. From inception, it was designed as a living system, one that evolves with intelligence, tension, and intention. Growth, after all, is not comfort. It is friction. It is the courage to outgrow what once worked.

2026 marks a decisive transformation.

We are no longer positioning ourselves solely as a digital marketing agency. We are becoming a full-suite technology company, one that builds, engineers, strategises, and deploys solutions at the intersection of media, data, software, and generative intelligence.

This evolution is not a trend response. It is a philosophical commitment.

Generative AI, automation, and app development are not tools we are “adding” to our offering , they are reshaping our entire way of thinking. We are reengineering how strategy is conceived, how content is produced, how platforms scale, and how value is measured. We are building proprietary systems, intelligent workflows, and digital products that move beyond execution into infrastructure.

Our focus is not noise. It is capability.

Not volume, but precision.

Not speed alone, but direction.

In a market obsessed with replication, BAAB Media Group chooses authorship. We are not interested in doing what everyone else is doing better, we are interested in doing what others have not yet imagined, and doing it responsibly, rigorously, and intelligently.

Technology, when stripped of thought, is hollow.

Creativity, when stripped of structure, is fragile.

To support this transformation, BAAB Media Group has initiated a capital raise of R10m, with the objective of securing 50% of the funding by Q2 2026. 

This funding will be directed toward strengthening our technology stack, accelerating product and app development, expanding AI-driven capabilities, and building the internal technical capacity required to sustain this evolution.

This transition is intentional. It reflects our assessment of where the market is heading, and where we must position ourselves to remain competitive, relevant, and defensible. In a landscape where services are increasingly commoditised, BAAB Media Group is investing in capability depth, proprietary thinking, and long-term technical competence.

The objective for 2026 is not expansion for its own sake. It is structural evolution,  strengthening our internal systems, elevating the sophistication of our offerings, and ensuring that creativity is supported by technology, data, and sound engineering principles.

This period marks the foundation stage of that transformation. The decisions made now will determine not only how we perform in the next quarter, but how resilient and differentiated the business is in the years ahead.

Happy New Year.

Zintle Ramano

The Founder