Instagram Reels are short and engaging videos that can be created for up to 60s. Explore the new Reels tab-a space to encounter shareable moments as they happen-or find reels in someone's profile. Amplify your ideas with audio from the Instagram music library, original audio you record, and your unique sound by adding Voiceover to clips. Collect and share audio pages, too. This is instagram's biggest discovery feature to grow your following and brand awareness.