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TikTok Outperformed Instagram, Twitter and Facebook in 2021. Here's How You Can Use It for Business

It is predicted that there will be over 755m active users on TikTok in 2022. These users consist of various demographics & niche interests that the marketing potential for business is great. However, what does it take to succeed on the short-form video platform? It takes focusing on authenticity and original content for your business. Not just transferring Instagram content onto the platform.

Here are the 5 Strategies of TikTok:

  1. Audience Engagement: Frequent and consistent posting aids in increasing audience engagement through likes, views, comments as well as follows. Utilising the Q&A feature to answer your audiences questions about your business, its operations and how they can purchase your product/service. Replying to your audience's comments on your videos also boosts engagement and aids your ranking in the algorithm.

  2. Behind-the-scene operations content of your business: Your audience may be interested in what it takes for your brand to achieve its final product/service stage. Examples are photographers sharing editing, lighting and posing tips. Chefs sharing recipes and posting step-by-step videos about them. Press offices showing a day in their offices. Corporations such as the Olympics offering a different viewing experience to the games in 2020 through mini-vlogs, tours and personal access to athletes after each of their games.

  3. Educational Content: TikTok launched initiative #learnontiktok in 2020 to deliver short-form creative learning content. A creator fund of $50m was awarded to promote learning content such as Black History Month (2022), tutorials and know-hows from experts on the platform.

  4. Timing: Co-existing with audience engagement is the day of the week and time of the day that you post. TikTok's optimal times for posting seem to be when creators start and end their day. Optimal times according to ScreenRant are Tuesdays 16:00 SAST, Thursdays 07:00 SAST and Fridays 12:00 SAST. It is best to switch to a creator/business account and audit your own data analytics.

  5. Hashtags: The optimal hashtag strategy is accompany your hashtags with your content niche. This'll affect your algorithm as well as the type of audience whose for you page (fyp) that you will appear on. The best hashtags to grow views and reach are; #fyp, #foryoupage, #tiktoksouthafrica, #stitch, #duet, #trending

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